MUCKRAKER
Money is what gives corporations their power. That money comes from the consumer. Welcome to first app that helps consumers track what kind of change their dollar makes, powered by Intuit Mint
EXPERIMENTATION / APP INTEGRATION / OOH / SOCIAL / LAUNCH / MERCHANDISE
AD: Lindsey Evans XD: Nica Mendoza
Made at VCU Brandcenter
We’ll invite people to discover what kind of change they’ve been making with their dollars when people seek to make the most change during the year; New Years. We’ll use the existing spectacle in the heart of corporate advertising media, Times Square, to show people just a fraction of the power of their dollar.
Your dollar has more power than you think. Look up
