KRYPTONITE
In 1972, a bike was locked and left in the streets of Greenwich Village for anyone (or anything) to take it. After 30 days and 30 nights, it remained right where it was left.
OOH / VIDEO / SOCIAL / ACTIVATION
AD: Calyssa Kremer
OOH
VIDEO
SOCIAL ACTIVATION
Show them how a Kryptonite lock protects their bike from what lurks beyond their sight with some nighttime tricks
EVENT ACTIVATION
